ABOUT US

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Threadology was born in 2016, with savings from a past job, a heart so lost but head so determined. Remotely working from cafe's to gradually making a small design studio space in the house, view full of different shapes & shades of green. A desk with endless research on a variety of curious questions on crafts, color & details.

On a balmy day in the aisles of a small town in Gujarat, casually visiting handicrafts shop, a beautiful vintage hand-crafted rug brought a smile. Upcycling them into patterns of a jacket, a starting point for Threadology. Manali Shah the founder, with a Bachelor's in Design has a fond habit of collecting handmade pieces & memories from locals on travels. 

The objective of Threadology is bridging skills of traditional weavers & craftsmenship from all across India which are handed down to generations just like the evolving design aesthetics from mother to daughter, a merge in culture in both worlds.

The sensibilities of Threadology is adding colors of love to thread from weaving to making. Garments that can be worn frontwards or backwards & over or under pieces. Multi functional in such ways.